Attention spans are shorter than ever, and mobile video consumption is booming. That's why we're excited to introduce vertical video support for Watch! Now, you can seamlessly integrate your captivating social media clips and other vertical content into a dedicated Vertical Watch experience.

This means your viewers can enjoy your content in the way it was meant to be seen – without awkward cropping or black bars. A vertical Watch lets you showcase your vertical videos beautifully, keeping your audience engaged and immersed in your content. The new video controls and mobile screen gestures implemented in our Vertical Players make the transition from social media to your dedicated space seamless and almost unnoticeable for the viewers. It's a perfect way to repurpose your existing content and extend its reach to new viewers on Watch.

We're expanding the Player API with a suite of new Watch-related events. This will allow for more tailored experiences and potential actions based on viewer interactions within your Watch content – all within the familiar framework. Today’s new arrivals are Playlist Ended and View All events.

We have once again fine-tuned, re-trained, de-cluttered and otherwise improved our brand, logo, name and face recognition algorithms. Expect better, more precise results on all your new uploads.