The “Custom Reports” feature provides a uniquely user-friendly way to create reports on your data and tailor them to your needs. Gain a deeper understanding of your business KPIs with complete flexibility in choosing the metrics, dimensions, and filters that matter most. Our system ensures accurate and up-to-date information, allowing you to make data-driven decisions with confidence.

It is now available for Account Admin users in the “Analytics” menu.

While we continuously work on improving our customers’ access to their data, we also have to impose some reasonable restrictions to safeguard potentially sensitive information.

So please note that for now your Custom Reports have the following limitations:

To create a report, follow the “Custom Reports” menu item in the Analytics menu, and click on “+Report” button in the top right corner of the screen.

By default, a new report is created for a period of “This Month” and has no other settings like metrics, dimensions, or filters.

Please add at least 1 metric to be able to save, download, or schedule the report.

To rename your report, click on the "Edit" icon next to its name.

You will find the complete list of metrics available for reporting in the top left corner of the report setup screen.

The metrics are grouped for convenience. These groups can be collapsed and expanded individually by clicking on the collapse/expand arrow next to the group name, or using the “Expand/Collapse All” item.

Using dimensions is optional. By default, a new report will not have any dimensions applied, and the report file will provide you with sums of the values for the selected metrics over the selected period.

To split those metrics values by some criteria, apply relevant dimensions to your report.

To apply a dimension, select it in the Dimensions section in the bottom left part of your screen.

Every dimension will split your data by its criteria, adding rows to your report.

You can select multiple dimensions and rearrange their positions using drag and drop in the Dimensions section.

The highest selected dimension will be the first split criteria, and the lowest will be the last.

When you add a dimension, or change dimensions order using drag and drop, the report preview in the right part of the screen will update and display the current report structure.

Note that for period dimensions like Month or Hour the preview will display the datetime format that you will receive in your CSV report file.

By default, the data in the reports will be provided for all the Hubs that the user who has created the report has access to, and over the reporting period.

To apply filters, use the “Filters” button above the report preview. It will open the Filters popup for this report.

All filters can be applied with “Include” or “Exclude” logic. “Include” will only provide the data relevant to these filter values, and “Exclude” will remove the data relevant to the filter values from the report.

All filters are multiple choice. A filter can not be set to include some values and exclude others.

You will see all the filters applied to the report just above the report preview. You can remove the filter altogether by clicking (x) on it, or open Filters popup for further curation.

Some of the metrics available for reporting can not be split by some dimensions or filtered by some criteria.

Selecting such metrics will block the unavailable dimensions and filters, and vice versa.

The mutually exclusive metrics and dimensions/filters are:

Metrics: Player Data group (Page loads, Player Loads, Player Ad Impressions, Viewable Player Loads, Viewable Player Ad Impressions, Page RPM, Player Fill Rate, Player Viewability), Player Events group (Clip Impression, Clip Seek, Fullscreen, Mute, Pause, Play), Clip Completion group (25% clip watched, 50% clip watched, 75% clip watched, 100% clip watched)

Dimensions and filters: Ad Format, Demand Source.

Additionally, “Hour” and “Hour of Day'' dimensions are mutually exclusive. Please see the “Dimensions” section for additional information.

By default, all new reports are created for a period of “This Month”.

You can change this period to one of the numerous other options using the “Period” dropdown above the preview section.

In the right part of the Report Setup screen you will find the preview for your report structure.

This preview will not display any values for metrics or dimensions. It is a visualization of your future report structure that you can use to make sure that the resulting file will be convenient and informative for your purposes.

Any changes you make to the report structure will be instantly applied to the preview.

It is especially convenient for setting up the order of dimensions.

You can download the reports you have created either from the report setup screen or directly from the report management table on the “Custom Reports” page.

Downloading a report can take up to 20 seconds. Some of the more complex reports can take longer to compile. In this case, we will send it over to your email and display a notification.

Reports over 10MB will be archived into ZIP files.

You can schedule reports that you create to be delivered by email at the selected time using the “Schedule” button in the top right part of the report setup screen.

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Select how often you would like to receive the report, and at what time; then add the email addresses for all desired recipients.

By default, the email address of the user who created the report will be added to the recipients list. You can remove it manually if you want; but having at least 1 recipient is mandatory for scheduling the report.

Each report can only have one schedule.

Note that both the reporting period and reporting schedule are defined by the time zone of the user who creates the report and the schedule.

If you copy a scheduled report, the copy will not have any schedule. Please reschedule the copy manually if necessary.

Your “Custom Reports” page will have a list of all custom reports created by users within your organization.

You have full access to the reports that you have created (are owner of), and limited access to the reports created by other users.

Hover on any report to see actions available for it.

If you have created a report and are its owner, you can copy, download, or delete it.

If you have not created a report, you can only copy it.

Whether “Copy” action was performed by the owner or not, the copies will not contain Hub-related filters and schedules. Those can be added manually if necessary.

Click on the report to open the report setup screen.

Owners will be able to edit their reports from here.

Non-owners will not be able to edit someone else’s report, and will only see the preview and the option to copy this report.

Custom Reports are only available for Account Admin users.

Account Admin users can set up and manage their reports, and can schedule their reports to be delivered to any email addresses, including those outside their organization.

While all emails from AnyClip containing your Custom Report files have a disclaimer regarding the misuse of sensitive data, AnyClip can not be responsible for the distribution of the report files that was performed by the recipients. Please exercise caution when scheduling delivery and handling the report files.