Across all the Marketplace screens, you will find the following demand metrics. These metrics include percentage changes compared to the previous equivalent time frame (e.g., Today vs. same time Yesterday, Last 60 minutes vs. the 60 minutes preceding those, or Last 7 Days vs. the 7 days preceding those).
Ad Requests / Requests
The total number of ad requests sent to the specific Advertiser/Demand tag.
Ad Impressions / Impressions
The number of ad impressions delivered by the specific Advertiser/Demand tag.
Request Fill / Req Fill
The percentage of ad requests filled.
Ad Opportunities / Opportunities
The number of ad opportunities given to the specific Advertiser/Demand tag to deliver an ad following a positive bid response.
Opportunities Fill / Opp Fill
The percentage of ad opportunities filled.
Gross Revenue
The total revenue generated by the specific Advertiser/Demand tag.
Gross RPM
Gross Revenue per thousand impressions.
Gross eRPM
Gross Revenue per thousand opportunities.
Ad Clicks
The number of ad clicks.
CTR (Click-Through Rate)
The percentage of clicks relative to impressions.
Completion Rate
The completion rate for ads displayed (also known as view-through rate).
Impression Viewability
The percentage of delivered impressions that were viewable.