The Advertiser KPI dashboard in the Anyclip Marketplace provides a comprehensive view of key performance metrics related to demand tags, ad requests, impressions, revenue, and engagement. This section will guide you through the various elements visible in the dashboard.

At the top of the screen, you can see the Advertiser Name, along with the date and time when the last change to the tag settings was made (e.g., 13/04/23, 08:39 AM).

In the top right corner, you can filter data by date. The calendar dropdown (currently set to Today) allows you to view data for different date ranges (e.g., Yesterday, Last 60 Minutes Last 7 Days, Custom Range). Any change in the date range will affect both the Main KPI Table and the Demand Tags KPIs table below it.

Below the main tabs, you will find advertiser metrics. These KPIs include percentage changes compared to the previous equivalent time frame (e.g., Today vs. same time Yesterday, Last 60 minutes vs. the 60 minutes preceding those or Last 7 Days vs. the 7 days preceding those).

The dashboard includes a visual representation of key metrics over time, with customizable time intervals.

You can adjust the time interval using the dropdown menu next to Time Interval. For example, you can view data minute by minute, hour by hour, or in custom increments.

You can also utilize the Comparison function to compare different metrics to Yesterday or the Same day last week. You can switch between different metrics such as Gross Revenue, Fill Rate, etc.

This table presents the main KPIs for each of the demand tags under this advertiser. These KPIs include percentage changes compared to the previous equivalent time frame (e.g., Today vs. same time Yesterday, Last 60 minutes vs. the 60 minutes preceding those or Last 7 Days vs. the 7 days preceding those).

For a deeper explanation of each of the metrics, see our Metrics Glossary.