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Setting Up Key-Value Floors Targeting in GAM
Updated over a week ago

Follow the steps below to configure key-value floors targeting in your Google Ad Manager (GAM) account.

1. Create a New Key-Value Pair

  • Navigate to the Inventory tab and select Key-Value.

  • Click New Key-Value.

2. Configure Key-Value Details

Fill in the fields as shown below:

  • Name: hb_pb_anyclip

  • Display name: hb_pb_anyclip

  • Value type: Predefined

  • Report on values: Include values in reporting

3. Add Predefined Values

  • Click New values and add values with a 0.25 increment, ensuring that each value includes two decimal places. Examples:

    • 1.00

    • 2.00

    • 10.00

4. Create a New Unified Pricing Rule

  • Go to the Inventory tab, select Pricing rules, and click New unified pricing rule.

5. Set Targeted Floors for Each Value

For each value added to the hb_pb_anyclip key-value pair, set up a corresponding floor price. Make sure that the targeted key value is equal to the Floor price rate:

  • Name: hb_pb_anyclip $0.25

  • Custom targeting: hb_pb_anyclip (hb_pb_anyclip) is any of 0.25

  • Set pricing for all eligible traffic by selecting Set floor prices.

  • Branded: Set to 0.25

6. Notify Anyclip

Once the configuration is complete, update Anyclip that the setup is finalized.

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