Overview
Introducing our robust and efficient business metrics dashboard, designed to provide you with accurate data for powerful insights. Easily filter through various dimensions and witness instant responses. Excitingly, we've added a crucial 'Demand source' filter, along with the option to view platform fees separately from external revenue.
Filters
Period
Your data will be presented for the selected period. Options are:
"This month" (default) — current month to date
"Last month" — last complete calendar month
"This week" — week to date
"Today" — current day; please note that hourly data is available with a delay of 1-2 hours.
"Custom" — any period of minimum 1 day and maximum 60 days within the last 180 days
Note
Period selection affects comparison logic and graph behaviour for metrics.
Please see "Metrics" and "Graphs" sections for more details.
Demand source
A list of demand sources available for your account.
If none is selected, data for all demand sources is displayed.
If any demand source is selected, some of the available dashboard metrics change to source-specific metrics.
Multiple selection is available.
Domain
A list of all domains where player events happened.
If none is selected, data for all domains is displayed.
Default list of 15 domains is sorted by revenue generated in the last 7 days. To chose any other domain(s), type to search.
Multiple selection is available.
Country
A geo filter.
Countries list is sorted for convenience.
Multiple selection is available.
Device
Select to view data for sessions from a specific type of device.
Multiple selection is available.
Widgets
2 widgets that are only affected by filters (not metrics) selection.
Device
A pie chart showing the share between different types of devices. Depending on whether a demand source is selected, this share is either by player loads (all/none sources) or by revenue share (any demand source).
Top countries
A ranking of top 5 countries. Depending on whether a demand source is selected, countries are ranked either by player loads (all/none sources) or by revenue share (any demand source).
Metrics (all demand sources)
Values on display are affected by filters above.
Click on a metric for a more detailed chart view.
Revenue
Total revenue generated in all selected demand sources within selected period and applied filters
Page RPM
Revenue generated for every 1000 player loads
Player Viewability
Ratio of viewable player loads to all player loads
Player loads
Number of times video player has been loaded in an ad blocker free page
Player ad impressions
Number of player loads that served at least 1 video ad impression
Fill rate
Percentage ratio of player ad impressions to player loads
Metrics (any specific demand sources)
Revenue
Total revenue generated in all selected demand sources within selected period and applied filters
Ad RPM
Revenue generated for every 1000 ad impressions
Ad Viewability
Ratio of viewable ad impressions to all ad impressions
Ad Requests
How many times have the players called for an ad to be served
Fill rate
Percentage of all ad impressions to all ad requests
Ad impressions
Number of video ad impressions
Trend indication and comparison logic for metrics
For the purposes of trend and delta indication, data for ongoing periods like "current month" or "this week" is compared to data for the same number of days in the previous complete period (month or week accordingly).
Data for the previous month is compared to the month before that (same number of days).
Data for "today" or "custom" periods is not automatically compared to any period.
For ongoing periods, there might be less data available for comparison, and the accuracy of such incomplete comparison defines whether to display trend indication or %% delta:
<70% comparison accuracy — neither trend indication nor %% delta is displayed;
70% to <90% comparison accuracy — trend indication is displayed;
>90% comparison accuracy — trend indication and %% delta are displayed.
Charts
Clicking on a metric will load a line chart in graph space, representing this metric values over selected period.
Y-axis scale changes for different metrics and does not necessarily start display range with 0.
Hover over a chart to see a tooltip with precise values for every node.
An additional "Show platform fees" toggle is available when Revenue metric is selected. It will toggle a secondary bar chart for serving revenues in the same chart space. This bar chart has a separate Y-axis scale found to the left of the graph space.
Comparison periods in graph space
When you select a metric to view its graph over some period, another graph for this metric over comparison period is automatically added to the chart view.
Comparison periods are as follows:
Current month: last month
Previous month: a month before previous
This week: last week
Today: 2 comparison graphs, for yesterday and same day of the last week
Custom: no comparison graph