Measures:
Metric | Definition |
Player Loads | The number of times the video player has been loaded |
Viewable Player Loads | The number of times the video player has been loaded and was viewable for at least 1 second |
Player Ad Impressions | .Total number of ad impressions |
Viewable Player Ad Impressions | Total number of viewable ad impressions |
Gross RPM | Gross revenues/player ad impressions*1000 |
Publisher Revenues | Revenues of the publisher |
Player Fill Rate | Player ad impressions/player loads |
Player Viewability Rate | Viewable player loads/player loads |
Dimensions:
Metrics | Definitions |
Timeframe | Day,week or month for comparison |
Device | Device from player |
Country | Country ISO code from player |