The Video Content Dashboard is intended for content creators who need to analyze their video library/Hub/Watch or Channel with respect to user content consumption and efficiency in order to understand which video is engaging and which is not. The information presented is critical for optimizing content and improving it.
The metrics described below can be filtered according to videos in a specific Hub, Watch, Channel, or according to the time range videos were viewed. An additional filter is “Origin” - how users came upon the videos whose performance data is shown. The options are
Direct Navigation - the user navigated independently to the page where the video was displayed
Collaboration - someone shared the video with the user either via social media (Facebook, Whatsapp etc) or via the AnyClip Platform sharing functionality.
Search - the user searched for the video in a Watch
All Origins - data on videos from all of the above video origins
Note
Video Performance data displayed in the dashboard can be downloaded in either PDF or CSV format. To download this data, click one of two icons right above the time range dropdown menu at the top right-hand corner of the dashboard.
Measures:
Metric | Definition |
Number of Views | The number of times the AnyClip Player was loaded |
Attention Span | The average percent of minutes a video was viewed from the total video potential playback time |
Engagement Score | A score calculation (0-5) based on users' actions with a video |
Top Searches | Percent value of searches for a term vs total search queries |
Top Videos | Top videos based on Engagement, Views, and Attention Span scores |