Skip to main content
Video Monetization Setup
Updated over 5 months ago

AnyClip offers functionality to monetize videos. The descriptions below detail this functionality

  • Built in support of header bidding integration with all top SSPs - see full list here

  • Google Ad Server: The ad tag can be easily implemented within AnyClip, in this tag we show the key value for contextual targeting:

    https://pubads.g.doubleclick.net/gampad/ads?iu=/1234567/tagID&description_url={{ENCODED_URL}}&env=vp&impl=s&correlator={{CACHEBUSTER}}&tfcd=0&npa=0&gdfp_req=1&output=vast&sz=640x480&unviewed_position_start=1&vpmute=0&vpa=auto&url={{ENCODED_URL}}&cust_params=contextualtargeting={{Sports_Basketball}}
  • Vast tags: Vast tags are third-party ad tags that are generated by an ad server for video ads. For example:

    https://s.richaudience.com/vid/zJIbewfsdfs/{{CACHEBUSTER}}/?consentString={{CONSENT}}
  • Automatic real-time floor optimization - real-time analysis of bidder behavior for a given user during a given session. Adapting the floor prices set in real time for subsequent auctions for that user during the same session is the best approach.

  • Powerful contextual targeting abilities: Contextual targeting abilities enable you to match content by people and brands, cookies-free.

  • Minute-by-minute optimization of waterfall and price floors

  • Optimization with dedicated account managers and integration with all top SSPs

  • Robust Targeting abilities, including exact Viewability goal

  • Easy implementation of publishers’ demand & private marketplace direct deals

  • MP4 hosting for Direct Campaigns

Using either self-serve -- or with the assistance of the AnyClip operations team -- you’ll be able to define players, playlists, and the demand sources that are tailored to your needs.

Did this answer your question?