The AnyClip Analytics Dashboards provide you with insights on your platform usage and the value these videos bring. These dashboards allow you to identify future content strategy, measure ROI, and understand what your viewers are truly interested in.
Accessing your analytics
To access your analytics dashboards, click the Analytics tab. This displays the main analytics page, which you can filter by device (desktop or mobile), domain, and country.
To refresh the results, click the refresh icon (the icon also shows the last time the results were refreshed).
Clicking the three dot menu displays the following additional options:
Download (to download the results)
Schedule Delivery (schedule when to deliver the results)
Reset filters (reset the filters you set)
Viewer time zone (the time zone of your viewers)
Dashboards
Live dashboard
The Live dashboard provides viewership and engagement data during a live event, including:
Concurrent users
Player loads
Minutes played
Video engagement by event time, geographic location, and device
These allow you to understand who engaged with your content, for how long and from where - all to help you measure the success of your event.
Video Library dashboard
The Video Library dashboard provides a detailed analysis of your video within your AnyClip video library, including :
Upload pace
Video totals
Average duration
Distribution of videos by source
Category
People
Brands appearing in the videos
Most trending videos in the library
The Video Library dashboard lends insight into your entire video library. By navigating through this dashboard, you can determine how to improve your future content strategy and what you need to do to achieve your goals. Whether is by diving into the ‘category’ tab to understand topics of interest, or leveraging the ‘trending videos’ tabs, understand how to refine your messaging to ensure that important content is being watched.
Furthermore, you can identify which content to produce more of in the future, by gaining insight into what is working with your current video strategy and what is not. This crucial data allows you to optimize your business strategy.
Usage Report
The Usage Report provides usage details on a specific account. The report includes:
Analyzed minutes
Uploaded videos
Storage used
Player loads
Videos/minutes played by geographic location and device
The report enables you to understand your ROI by learning how you and your team leverage the AnyClip platform and how your videos are working for your business. To enable relevant dashboards for your account, contact your account manager.