AnyClip

The X-ray functionality allows clients to integrate and showcase multiple offers or calls-to-action with custom graphic overlays and click-through capability in both live and on-demand video. X-ray enables you to schedule campaigns, adjust and target messaging and monitor performance in real-time.

How does it work? X-ray leverages AnyClip’s patented AI technology to identify people, brands, topics and other criteria to trigger specific messaging and campaigns in real time.

AnyClip's X-Ray is an interactive call-to-action overlay, which appears within the video player UI, and enables viewers to view automatically promoted links. and to read more about featured speakers and sponsoring brands as these brands, products, people, keywords, or topics are featured within streaming video content.

X-Ray accommodates up to three calls-to-action (CTA) per video, and the CTA's duration or instance can be adjusted by campaign. This enables you to create customized start/stop times based on several criteria (e.g., time stamp, subject appearance, etc.).

You can also set budgets and impression benchmarks per creative. Campaigns can now be applied to specific videos, designated channel, or across an entire AnyClip platform experience. The X-ray capability is both desktop-and mobile-compatible and can be geo-restricted by country.

- X-Ray campaigns
- X-Ray campaign lines
- X-Ray creatives

However, the order in which you set up an X-Ray campaign is not hierarchical:

You'll first need to set up the campaign basics - name and advertiser.

Next, set up the campaign creatives - thumbnail (to be displayed on the player), first call to action (CTA1), and second call to action (CTA2).

Finally, set up the campaign lines - Delivery (timing and budgeting) and targeting (placement details, and video details).

1. You'll first need to set up the campaign basics - name and advertiser.
2. Next, set up the campaign creatives - thumbnail (to be displayed on the player), first call to action (CTA1), and second call to action (CTA2).
3. Finally, set up the campaign lines - Delivery (timing and budgeting) and targeting (placement details, and video details).

Once you've created a new campaign, as soon as it loads to your player, the player will first load the creatives you added, will close the creatives, and then reload them.

Overview

Setting up an X-Ray campaign