AnyClip

The Revenue Breakdown report provides a detailed view of revenue performance by demand source and ad format. ​

This report is useful for analyzing how revenue is distributed between demand sources and ad formats.

Revenue Breakdown

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Column	Description
Date	Date or hour of the data point
Player Loads	Number of times the video player embedded on your pages was loaded
Video Ad Impressions AnyClip Demand	Video ad impressions served by AnyClip demand
Video Ad Impressions Publisher Demand	Video ad impressions served by publisher demand
Display Ad Impressions AnyClip Demand	Display ad impressions served by AnyClip demand
Display Ad Impressions Publisher Demand	Display ad impressions served by publisher demand
Video Revenue AnyClip Demand	Revenue generated from AnyClip video demand
Video Revenue Publisher Demand	Revenue generated from publisher video demand
Display Revenue AnyClip Demand	Revenue generated from AnyClip display demand
Display Revenue Publisher Demand	Revenue generated from publisher display demand
Platform Fees	Fees charged by the AnyClip platform
Net Revenue	Revenue after platform fees
Player Loads RPM	Revenue per 1,000 video player loads

Revenue Breakdown

Revenue Breakdown Report

Columns