Why Sponsored Content with Anyclip
Turn your vertical video surface into premium, brand-safe inventory that blends seamlessly with your editorial experience. Anyclip’s player natively supports Sponsored Content as part of the playlist, so branded stories look and feel like your content while driving measurable outcomes for advertisers.
What we mean by “Sponsored Content” — Videos that play within the Anyclip player experience and carry advertiser branding, calls‑to‑action, and metadata (Primary Text, Button Label, Secondary Text, Advertiser logo). They are inserted directly into playlists for a smooth, non‑disruptive flow.
Built for the vertical experience
Seamless UI fit: Sponsored units inherit your vertical player’s layout, typography, and controls to maintain editorial continuity.
High-impact branding: Inline advertiser logo, headline (Primary Text), supportive copy (Secondary Text), and a configurable CTA button appear contextually without breaking immersion.
Attention-optimized timing: Control “Time to Appear” for the CTA so it shows when engagement peaks.
Playlist-native: Sponsored items are injected at the right moments by our traffic and augmentation logic for maximum completion and lift.
What makes it work
Native performance: Looks like content, performs like advertising. Drive clicks, views, and actions with on‑video CTA.
Brand safety and suitability: Leverage Anyclip’s contextual understanding to place sponsored stories next to relevant vertical clips.
Flexible creative: Support for multiple advertiser attributes (logo, copy, CTA), plus vertical‑first aspect ratios.
Frictionless ops: Configure promotions in Studio once; distribution scales automatically across your vertical placements.
How it appears in the player
User scrolls or swipes into your vertical player; editorial video begins as usual.
Sponsored item is served inline within the playlist. The unit includes advertiser logo, Primary Text, optional Secondary Text, and a CTA button.
CTA triggers the Landing Page URL in a new context, preserving session continuity.
Publisher benefits
Premium yield: Position brand stories inside an immersive, vertical stream advertisers value.
Editorial integrity: Sponsored looks and behaves like your content, not a bolt‑on ad unit.
Operational speed: No new ad slots to create; no separate players to manage.
What you provide
Direct advertiser campaign: Bring the brand relationship and creative mandate; we’ll handle on‑player execution and distribution.
Creative assets: Video file(s) suited for vertical playback, logo (square), Primary Text, optional Secondary Text, CTA Button Label, and Landing Page URL.
What Anyclip does
Player integration: Activate Sponsored flag, bind advertiser metadata, and configure CTA timing for vertical UI.
Placement logic: Insert sponsored items into playlists via traffic/augmentor rules for optimal visibility without disrupting experience.
Quality control: Ensure brand safety, sizing, and performance standards are met across devices.
Performance and reporting
Core metrics: Plays, view‑through, CTR on CTA, and engagement signals tied to playlist position and session context.
Optimization: Adjust CTA timing, copy, and placement sequencing to lift completion and actions.
Implementation snapshot
Capability | Publisher Input | Anyclip Enablement |
Vertical player fit | Provide player placement and design constraints | Auto‑style sponsored UI to match vertical layout |
Advertiser branding + CTA | Logo, Primary/Secondary text, Button Label, Landing Page URL | Bind metadata, set CTA timing, validate creative |
Playlist insertion | Direct campaign details and desired prominence | Traffic/augmentor rules to place units for impact |
Getting started
Confirm a direct advertiser campaign and share targeting and outcomes.
Send creative package (vertical video, logo, texts, CTA, landing link).
Configure Sponsored attributes in Studio and enable vertical placement.
Launch, monitor, and optimize with actionable reporting.
Tip: Keep Primary Text under ~40 characters for vertical screens. Use a concise Button Label (e.g., “Shop now”, “Learn more”) and set CTA appearance after initial hook.